10 Tips to Building a Better Social Media Presence
Modern small and medium-sized businesses don’t shy away from social media. Based on statistics by the Social Media Marketing Industry Report, 93% of small business owners use Facebook. Another 79% use Twitter while LinkedIn is used by 71%. Businesses are embracing social media marketing, but it’s not only about creating a social media account. Growing social media presence is an activity that requires careful planning and execution.
Big companies hire inhouse social media strategists. Small and medium businesses may lack the resources. Fortunately, the Agema Advertising Group in Perth WA is a Digital Marketing Agency that helps all types of businesses build a better social media presence. In this edition, we share with you the 10 tips to building a better social media presence.
- Set the goals you aim to achieve
Setting the goals, you aim to achieve entails coming up with SMART goals. It means setting specific, measurable, achievable, relevant and time-bound goals. For instance, your SMART goal could be increasing your social media followers by 25% by the end of the year.
- Use similar logos, headshots and photos
Creating brand consistency in all social media channels is crucial is solidifying your social media presence. It makes it easy for people to recognize your brand easily. Most small business owners still make the mistake of using profiles with mismatched photos and logos. In some cases, they even use improperly size and blurry photos. Mismatched profiles send confusing signals to customers and make you appear unprofessional.
- Wear a human face
The worst mistake you can make with social media is representing your company as a faceless corporation without a personality. In the digital error, transparency is paramount. People want to know your brand at a personal level. Most brands nowadays wear a human face by posting light jokes and talking to followers like friends.
- Market your social media profile
Getting found on social media doesn’t happen overnight. You have to create a following and reach more people with time. The easiest followers to get from the start include family, friends, customers, and colleagues. You shouldn’t aim at making sales with your initial followers. The main aim should be to expand your rich and stay on top of your game. Surveys shows that up to 92% of potential prospects trust referrals from family and friends.
- Create and share content that is relevant to the industry and adjacent industry
The content you create should present you as expert in the field. This doesn’t mean all the content you create and share should only focus on your industry. It should provide valuable information and answer potential queries from customers. Following this strategy will automatically lead you to publishing content touching on adjacent industries.
- Take advantage of visual content
Visual content has a much higher impact compared to other forms of content. Eighty-two percent of online marketers say image plays an important role.
- Promote content in all social media channels
Cross promote your social media profiles in every opportunity you get. Linking profiles is the easiest way to do it.
- Use automation the right way
Automation is quite popular right now because it produces results. However, it should be used sparingly.
- Maximize on trends with Twitter
Twitter allow users to post chunks of information. It’s perfect for publishing breaking news and industry trends.
- Gain insights by examining Facebook posts
If you’re interested in increasing your presence on Facebook, you need to check your results and act accordingly.
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