Our team had a challenge to make a brand out of Fundamental People Solutions that everyone will recognize.


We reviewed the challenge and made research of the competition in the area. The strategy for the visual identity was to develop a brand illustration that is unique. The use of colors that look good in both printed and digital versions of the logo was very important.


The first step in the development of this new brand strategy, was to define the company’s target audience, objectives, and concerns. Our team came up with a perfect solution making unique logo for the company that stands out from the competition. The approved conceptual graphic identity was then refined and extended to include color palette, typography, layout, etc.


The work for Fundamental People Solutions was a success and received a lot of positive feedback from clients, stakeholders, and from the general public. After unveiling the new brand identity and applying it, the company had an overwhelming number of admission inquiries.