OUR BLOG

22 Mar 2020

Social Media Strategy and Planning Essentials Series

A strategy is an outline of the tools and techniques you’re going to use to accomplish a goal. A social media strategy refers to the manner your business will use social media to attain its marketing and revenue goals. The plan simply states the goals you want to achieve and the strategy you’ll use.

The Agema Advertising Group is a Digital Marketing Agency in Perth WA. It has helped many businesses create effective social media strategies. Creating and posting content alone is not enough for success on social media. Read on to find out social media strategy and planning essential that are crucial for your success.

Before creating a social media strategy, it’s important to ask yourself five crucial questions:

  • What reasons bring your business on social media?
  • Who are your target audience?
  • What type of information are you going to share with your audience?
  • Which platforms are you going to use?
  • When will you be publishing fresh content?

After answering the above questions, you can proceed to create a social media strategy. Basically, a good social media strategy should have the following:

  1. Strategy statement

A strategy statement is a short accurate statement that stipulates the aim of your social media campaign. The statement is broken down into bullet points. Your strategy statement should stipulate precisely the techniques you’re going to use and what you aim to achieve.

  1. Contextual analysis

Contextual analysis needs you to state your current position on social media if any and the strategy you plan to use. For instance, an international company may have the aim of using a fragmented approach to social media.

  1. Goals and objectives

A good social media strategy includes goals and objectives. In the goal and objective section, you should state the criteria for your SMART objectives. The criteria you pick should be measurable because you’ll be using them to measure your progress.

  1. Potential challenges

Your social media strategy should have a section that stipulates the potential challenges you’re likely to face. You should also state potential solutions. For example, in social media campaigns you should state the potential challenges you’re likely to face.

  1. Target audience

The section clearly defines who you would like to reach through social media. This needs you to have demographic data on your target audience. Your target audience is defined by the services/products you’re offering.

A comprehensive social media strategy clearly states how your business will use the power of social media to achieve communication goals. A social media strategy is a basic statement of intent capturing measuring goals to be achieved.

A social media strategy is a must if you’re interested in capitalizing on online sales. The decision to buy online is heavily influenced by the social media. Initially, businesses were using social media mainly to engage potential customers. Now, the focus has shifted. Businesses are going online with the aim of advertising and selling. This is the reason social media channels are introducing tools to accommodate businesses.

Brand Strategy
Agema team helps our clients build multi-channel communication strategies and develop marketing campaigns that enhance brand consideration.
Design & Creative
Whether you are introducing a new product line or refreshing a tired-looking corporate brand - our team of creatives will help you with our expert design services.
Technology & Mobile
Innovative technology is the essence of Agema services. Our programming team is experienced in all aspects of web, mobile and app development.
Digital Marketing
The digital channels you select - Content, Email, Earned Social, SEO, Creative - are the basis of your online brand. Put your best digital base forward using Agema expert digital services.
Social Media
Our team of experts works with brands to provide integrated social media campaigns that will increase customer satisfaction, improve retention, and optimise the cost per client acquisition.
Photoshoots & Video Production
A picture may be worth a thousand words, but for online campaigns, video is priceless. Agema is experienced in managing large campaign photoshoots and engaging video production.
Drop a line

    NEED A QUOTE?
    TELL US MORE ABOUT
    YOUR NEXT PROJECT

    vlado