OUR BLOG

22 Apr 2020

Why SEO Is So Important for Your Online Success

Search engine optimization refers to the practice of increasing website visibility in organic (non-paid) search results. It ensures that visitors find your website in popular search engines such as Google, Binge and Yahoo. Search engine optimization includes a variety of techniques that makes it easy for search engines to index your site. The Agema Advertising Group is a Digital Marketing Agency located in Perth WA that has helped thousands of businesses succeed online through SEO.

SEO techniques can be broadly categorized into on-page SEO and off-page SEO. On-page SEO includes techniques you use on your site such as including the relevant keywords. Off-page SEO includes methods outside your site like backlinking. Both on page and off page SEO help search engines to find and rank your site. This makes it easy for people to find your website when searching for products or services. Read on to find out why SEO is so important for your online business.

  1. SEO helps your site get targeted visitors

The keywords used to optimize a website in on-page SEO are the same customers key in search engines when looking for a product or service. If your site is well optimized it will show on the first page of search results. This increases the chances of people looking for your product or service clicking on the link and checking out your site. SEO attracts you relevant and targeted visitors than paid advertising.

  1. Increases sales conversion rate

Sales conversion rate refers to the number of visitors that perform the desired action. For example, users who visit an e-commerce store and proceed to make an order. A conversion rate of between 2% to 5% is considered good. SEO helps you attain higher conversion rate through keyword trials.

  1. SEO gives you an understanding of your customers

Keyword research is the best way of knowing the people who are looking for your services or product online. When this audience is targeted properly, conversion to customers is possible. Keyword search lets you know what visitors are looking for and how they are looking for it.

  1. Effective SEO gives users a better experience

Popular search engines such as Google have algorithms that can distinguish between favorable and unfavorable experience for users. Successful websites have a favorable user experience. SEO helps you understand the most sought-after data and information. This ensure that when people visit your site, they get exactly what they’re looking for. Search engines tend to give a higher ranking to website that offer precise information in a few clicks.

  1. SEO is a long-term and cost-effective marketing technique

SEO is a long-term strategy of bringing customers to your site and retaining them. It takes time before you start seeing results with SEO. However, after a couple of years, the number of visitors you’d have attracted through SEO is huge. Plus, the links and the organic traffic your site receives is permanent unlike paid advertisement. SEO is considered the most cost-effective method of bringing visitors to your site. Its costs 66% less than paid adverts, but increases the traffic to your site threefold.

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