Modern small and medium-sized businesses don’t shy away from social media. Based on statistics by the Social Media Marketing Industry Report, 93% of small business owners use Facebook. Another 79% use Twitter while LinkedIn is used by 71%. Businesses are embracing social media marketing, but it’s not only about creating a social media account. Growing social media presence is an activity that requires careful planning and execution.

Digital marketing is no longer a preserve of multinationals and companies with enough resources to launch online campaigns. The importance of digital marketing to your business cannot be overstated. More than 43% of business have a digital marketing strategy. Having a digital marketing strategy gives you control over marketing campaigns. This leads to higher conversion rates, higher profits, and business growth.

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